Media studies theories and approaches is an introduction probably targeted at first year students laughey presents a couple of key question and perspectives on media in order to raise interest in the new discipline laughey assumes his readers do not come from a literary studies or humanities background the book seems to fit quite well in a curriculum for students of marketing the . In this book all the key issues and debates in media studies are covered in a lively and accessible style including the main features of global media corporations and approaches to the study of media effects consumer power celebrity journalism and new media from surveillance to simulation genre to gender political economy to the postmodern the reader will be guided through a matrix of intellectual endeavor on all media matters whether for a student researcher or practitioner . Media studies theories and approaches is an introduction probably targeted at first year students laughey presents a couple of key question and perspectives on media in order to raise interest in the new discipline laughey assumes his readers do not come from a literary studies or humanities background the book seems to fit quite well in a curriculum for students of marketing the more philosophical aspects in the chapter on semiotics for example are not dealt with in depth. This is a manageable introduction to all the theories and approaches that make up media studies the book is accompanied by extensive textual and online resources to give readers guidance at every step offering a truly global approach this is a cutting edge text for todays students seeking to understand worldwide media past and present